Regardless of the business you operate, branding is always an important factor when trying to promote your business. This is especially true in the online world, as a logo that’s not to a certain standard is bound to be overlooked in the crowded World Wide Web. Fortunately, there are a number of steps an online business can take to ensure that its logo is not only eye-catching, but is also able to reflect the brand and its values.
It can be tempting to look at cheaper options when it comes to designing a logo. Of course we could also do it ourselves, but if this is our first foray into the world of graphic design, chances are the finished product won’t have the desired effect. Like most things in life, you only get what you pay for in the world of graphic design. That’s not to say you shouldn’t shop around, but overall you should only employ the services of someone who has a vast portfolio and plenty of positive reviews. A designer will be able to take your initial idea and develop it into an eye-catching and vibrant logo that will represent your brand for years to come.
When searching for a designer to design a logo, you will no doubt be met with a number of different companies and individuals offering similar services. However, it is important that you choose a service provider who also takes your requirements into consideration. For example, one designer may offer a cheaper price than another initially, but they may not offer as many revisions or concepts as one that charges slightly more. Its factors such as these that need to be taken into consideration when entrusting a designer with your logo design.
If hiring a designer isn’t for you, then why not consider the services of crowdsourcing sites. Although such sites are frowned upon by some designers, it can be an easy, and sometimes cheaper, way of bringing your ideas to life. Businesses simply provide the relevant website with their target audience, style preference and slogan, and then let the examples pour in. Businesses can then select the logo that suits them best, and pay the agreed fee. The only downside is businesses won’t have the personal touch that can be found with independent designers. Great websites for this are peopleperhour.com and fiverr.com.
Regardless of who is designing the logo for your business, it is important not to fall into the trap of using clichés within your logo. What does this mean? Well, think of light bulbs for bright ideas, or speech bubbles for discussions, although they seem relevant, they are very generic and are very unlikely to catch the imagination of the audience you are trying to capture.
While many designers will always try to design a logo and create a bespoke design, some may instruct their designer to take inspiration from a design that already exists. Seeing a vibrant logo can inspire us to want the same, but it’s important to ensure that the logo represents your business, not someone else’s.
Following a trend in the design world can be just as detrimental as copying someone else’s design. When an online business decides what factors are important for a successful finished product, longevity is key. Following a trend within the design world may make your logo relevant, but only for a short time. Don’t be afraid to let your business stand out amongst the crowd by going in a completely different direction, thus allowing for a strong logo that will represent your brand in years to come.
Evidently when designing a logo for an online business, it will be used online. But there are other factors to consider when working with your designer. For example, will you be including leaflets in the boxes you ship out? Are you likely to give out a lot of business cards? If the answer is yes, then you need to ensure that the logo not only looks good online, but also makes an impact on any other stationary you use.
Designing a logo for an online business is not just about aesthetics, it’s about how people react to the brand. While it may be tempting to create the most complex and colorful logo possible, if it doesn’t appeal to your target audience, then it really makes no difference. Understanding your target audience means that you can work with your designer to create a logo that is not only aesthetically pleasing, but also delivers your brand to the correct demographic.
When it comes to designing a logo, versatility is one of the main things to strive for. If a business has a logo that is versatile, then it can adapt and evolve without losing the original branding. There are many logos that were designed many years ago that are still being used to this day, albeit with some minor tweaks to modernize the brand. What this shows is that a versatile logo is a strong one, and will carry a business’s brand forward in years to come.
Having a logo that reflects style is all very well, but your logo may achieve more if you ensure it has meaning behind it. The meaning doesn’t have to be obvious, but the fact that the meaning is in there somewhere will go a long way to create a logo that is both memorable and attractive.
When businesses consider what is important within a logo, it isn’t uncommon for them to opt for an in-depth graphic, but typography can make as much of an impact as graphics alone. Different typefaces allow businesses to convey different messages. For example, typefaces that contain serifs often portray a sense of power, while sans serif offers a sense of stability.
Although it could be considered rude to fault a designer on something trivial, you need to remember that this the logo that will represent your brand, so it needs to be right first time. Many designers will be used to clients who wish to make amendments, in fact, many do offer a number of revisions because of this. The money you are spending for the logo design is an investment into your business, so like any investment it needs to suit a purpose.
Of course, many online businesses will have their own requirements, so what factors they need to consider will vary between them. However, it’s important that businesses don’t just opt for the first designer based on price alone. Using the above points can help a business decide whether it already has a concept and just needs help bringing it to life, or whether it will require a designer to use the company’s message and values to create a logo from scratch. Knowing what you actually need from your designer will allow you to have a much more seamless design process, and it will also give you an idea of what kind of budget you will need. I hope this article has been informative on how to design a logo for your Online business. Why not check out this article to learn how to get a small business loan.