This is a guest post by Gloria Kopp. Gloria is a journalist and a content manager at Australian Help. She enjoy sharing her writing advice in her posts at HuffingtonPost and Boom Essays blog. Besides, Gloria is a paper reviewer at Studydemic where she contributes her reviews for students and educators.
Writing descriptions for eBay items is a very niche form of writing. When writing, you’re not just selling the product that you’re trying to part with but also yourself as a credible online salesperson. This is so important, regardless of whether you’re an online merchant or a one-off seller.
By investing a suitable amount of time into your product description, you’ll instantly see your sales increase and your feedback skyrocket, helping you to become a legitimate and renowned seller in one of the biggest marketplaces in the world.
To help you get started, here is a comprehensive list of do’s and don’ts to follow when creating and writing your product descriptions.
DO – Be Precise
Nobody wants to read a product description that’s thousands of words long when it could simply have been summarised in a few sentences. You don’t need to go on and on with your description and include everything there is to know about the product. What you’ll want to definitely include are the most relevant long-tail keywords that your searchers will be looking for. Searchers generally know exactly what they have in mind when they start typing in the search bar, so the better you are able to match with what they type, the higher you’ll appear in their results.
Just keep things short, factual and to the point. Using Easy Word Count, you can track your word count while aiming for less than 80 words, depending on your product.
DON’T – Use Rubbish Words
It may be tempting to write something like ‘WOW, look how amazing this product is, it will change your life!’ However, just don’t. Readers don’t want to make their way through text that is essentially useless to them. Most people typically don’t fall for those far-fetched descriptions about how amazingly unbelievable something is. They want to know the specifics about it from you and will look to reviews from real customers for information about how great the product is. A good way to check whether you’ve used to the correct form of language in your description is to read it back to yourself to see whether you would buy the product from yourself.
DO – Be Factual
However tempting it may be to lie to your customers since they live the other side of the world and you’ll probably never see them anyway, just don’t. Feedback is the lifeline of an eBay sellers account and if you’re account racks up even one poor 1-Star review, it could spell the end of your eBay selling career. In short, always tell the truth. New customers put a lot of stock in what your past customers have to say, and if you’ve angered past customers with false claims, they will definitely let others know by leaving you a bad review. Being factual and letting customers know what they’ll be getting is the best way to keep everyone happy and clear of any unexpected and unpleasant surprises.
DON’T – USE ALL CAPS
You might think that writing all your content in cap locks might make your product description stand out on the search results page. You may even think writing your headline in caps will help pull more traffic to your item. However, it doesn’t.
Instead, in most cases, it does the complete opposite, and it will actually drive potential customers away from your product since it seems like you’re just desperate. It can also be perceived as yelling or coming on too strong. Let your product speak for itself, without you trying to jam it down your customer’s throats.
DO – Edit Your Description
Let’s be honest, the chances that you’re going to write the perfect product description first time is fairly slim, if not, non-existent. Once you’ve written up a product description, put it to the side for a couple of hours and forget about it.
Then, go back to it, read through it again and you’ll be surprised with how much you want to change it. Always try to remember what message you’re trying to communicate and whether your description is doing it in the best way possible. Don’t rush things, because the product description you use will be the biggest deciding factor in whether you get the sale or not. It’s not something you should be throwing together haphazardly. You also want to weed out any mistakes so you don’t damage your credibility by letting your description go live while still full of mistakes.
For tips on how to edit professionally, you can check out the writing guides written by professional writers and editing experts found at Via Writing.
DON’T – Try & Fluff Your Content
There are thousands, and I mean thousands (probably millions) of product descriptions on the eBay marketplace that are just full of unnecessary content and sentences that only achieve boredom in their readers, not sales.
You may feel the need to list every single feature that our product has, after all, won’t your potential buyers want to know everything about it? In truth, the answer is no, probably not. Unless it’s an essential feature that your buyer is going to want to know, leave it out. Most buyers will skim through information, but don’t want to read pages of descriptive information, even if they want to buy the product. Highlighting features using a bulleted list is a good way to get the information across without having to add pages of text.
DO – Check Your Grammar
The grammar of your product description is vital for its readability. Imagine you’re trying to read a description where all the punctuation marks, the spelling and the sentence structure was just awful.
Would I be right in saying that you’d probably click ‘back’ and choose another product? After all, you’ll probably find it somewhere else.
Alternatively, don’t risk your sale. Instead, you can have your descriptions read over by an expert and qualified writer at Academized. Bad grammar reflects badly on you as a business. It shows that either you lack the knowledge to use good grammar or you are just careless or lazy with correcting your work.
DON’T – Spam Through Your Product Title
It’s so easy to fall into the trap of being desperate to sell your products, so you try and cram as much information as possible into your product title, so your potential buyers will go ‘oh, here’s everything I need!’
Unfortunately, this doesn’t work and stuffing your title box with details will only push people away as it looks like spam. So, if your product headline looks like;
iPhone 7 64gb Red with Headphones & Charger Cable with a Little Crack in the Top Left Corner
Simply convert and condense this into ‘Red iPhone 7’.
Give searchers the basics of what they need, and save the specific details for the description box.
DO – Proofread Your Work
If you’re reading through a product description that’s full of mistakes, errors, typos and grammatical errors, how do you feel in regard to the legitimacy of the seller?
The chances are that you’re not going to buy off someone who can’t even check their spelling. Most laptops even come with a spell checker built-in in which case it’s just pure laziness.
It’s essential that you proofread through your work to make sure it’s perfect. Just like the editing, leave your description alone for a couple of hours and return to it. This will help you to read the content through a fresh pair of eyes so you can pick up on your original mistakes more thoroughly.
Alternatively, you could use the skills of a professional writing service, such as Paper Fellows or Essay Roo. Here, you can ask a whole range of professional writers on how to best to proofread, or invest in the services of one to complete the task on your behalf.
DON’T – Look Unprofessional
As you can see from the many aspects and considerations above, it’s all about getting your product description as spot on and perfect as possible. This means formatting your sentences in the right way. Adding line breaks where possible and dividing your paragraphs up nicely, so the description is easy to read.
When adding things like references, quotes or citations, make sure they’re inserted into your description in a professional manner, so they look the part. If you’re not sure how to do this, check out Cite It In for more information.
DO – Use Power Words
Now, hand in hand with the other language tip above, using power words in the right places can dramatically boost your sales and your page traffic. For example, using words such as ‘beautiful’, ‘stunning’, ‘buy’, ‘now’ and more, are extremely visually words as well as being very direct.
By using these words in the right places, you can pretty much command your potential buyers to buy your products.
However, don’t go crazy with these words and try to find a nice balance for the length of text that you’re writing otherwise it’ll sound unnatural and ‘spammy.’ For more tips on power words and language in general, you can check out the State of Writing blog.
DON’T – Upload a Dodgy Description
Sometimes, you’ll simply find it too hard to find the right words for the aspect you’re trying to say. If you can’t find the right word, it’s going to make your description sound terrible, and nobody is going to want to buy your product. The description you use is one of the main gauges by which a buyer will judge whether he or she will buy your product, so you want it to be professional, well written and accurate.
Don’t risk uploading a poor-quality description since you’ll be paying for a listing that nobody is going to buy. If this is the case, employ the help of the copywriting services found at UK Writing or Elite assignment help website where you can find a professional writer who can create your product description on your behalf.
This way, you won’t have to worry about poorly written content, and you can simply focus on marketing your product or getting on with your day!
DO – Be Happy to Answer Questions
Some users are going to have questions that they are going to want to ask you. If they feel like you won’t answer their questions or in any way feel embarrassed about asking the question, they won’t, and they’ll simply move onto the next product. When people are buying things online, they are essentially putting their trust into you as the seller that you will be honest and accurate when describing what they are getting. If they don’t feel confident in your reliability or availability to answer questions, they won’t have trust in you to make that purchase.
All you have to write at the bottom of your product description is ‘Questions Welcome’. That’s it. Two words and you could have potentially increased your page traffic and potential buyer count tenfold.
DON’T – Forget to Use Images
Images are so important when it comes to buying a product online so make sure that you use them! Let’s imagine you’re selling a car. Make sure your product description includes a picture taken from each angle, the interior and under the hood.
You’ll also want to highlight any potential damage that your product has, remembering to be honest with your customers at all times. In truth, the more images, the better, just go wild. The more angle the customer has on your product, the less likely it is that they’ll have questions and the more likely they are to buy. Images let customers see exactly what they’re getting, so there are no surprises when it arrives in the mail.