Are you taking full advantage of your Shopify store’s multi-channel sales capability? Do you know that the Facebook sales channel is included with your current paid Shopify plan? If you’re not already selling on Facebook, there’s much to be gained by setting up the Facebook channel for an existing Shopify store. Perhaps you’re already selling a few products using the Shop tab on your Facebook business page but don’t yet have a Shopify store. There are compelling reasons to establish a Shopify store and take your business to the next level.
Advantages of Shopify Facebook
For Non-U.S. Facebook Sellers
If you’re currently selling on a non-U.S. Facebook page, you’re well aware that your customers can’t check out on that page. They have two options: 1) message you to learn more about your products and how to make a purchase from you, or 2) check out on another website. If you don’t have your own online store to direct them to, that’s a problem. But it’s a problem easily solved by setting up a Shopify store where they can complete their transaction.
For Current Shopify Merchants
Every channel you add increases your sales. By adding Facebook to your Shopify store you enter a marketplace that has over 1.7 billion active users every month. More social media orders come from Facebook than any other social media platform, and Facebook’s conversation rate is the highest among all of them. Given the ever-expanding reach of social media, you can’t afford to pass up the opportunity to get your products in front of the Facebook audience.
For Facebook-Only Sellers
The next logical move for people selling only on Facebook is to establish a separate online store of their own. You’ll find it much easier to manage your business from the Shopify account dashboard, and having a centralised hub will become even more important if you decide to add other sales channels, like Amazon or eBay. Shopify provides all the tools needed to build a successful eCommerce store, and you don’t need to know how to code in order to do it. More than half a million merchants are now operating Shopify stores.
Adding Facebook to Your Shopify Store
It’s not difficult to set up the Facebook sales channel for your Shopify store. Once you’re finished, there will be a Shop tab on your Facebook page where people can see your Shopify products, but you’ll manage those products and fulfill orders from your Shopify dashboard.
The requirements for Shopify merchants to start selling using the Facebook channel are simple. First, you must have a valid email address. And you must already have a Facebook page for your business. (You’ll need to set up a Facebook page for your business if you don’t already have one.) Be aware that you can only accept payment in a currency that Facebook supports.
Facebook has some pretty strict policies and rules, and it’s easy to afoul of them if you’re not careful. Before you set up the Facebook sales channel, take the time to familiarise yourself with Facebook’s Commerce Policy, Commerce Policy Merchant Agreement, and Community Standards, and make sure that the items you plan to sell meet Facebook’s product requirements.
To add the Facebook sales channel in your Shopify admin, click the + button next to the Sales Channels heading to display the “Add Sales Channel” dialogue box. Select “Facebook” and click on “Add Channel.” You’ll then need to connect the specific Facebook account you want to use. Go to “Facebook>Account,” and click on “Connect Account.” If you’re already logged in to Facebook, you’ll be prompted to confirm that it’s the correct account, or if you’re not logged in, you’ll need to do so at this point. Following the prompts in the “Log in with Facebook” dialogue box will connect Shopify to the Facebook page for your business. If you want to link to a different Facebook account at some point in the future, you can do that from the Facebook channel’s Account page in your Shopify admin.
That’s as far as you can go with the process until Facebook reviews and approves your shop, which can take a couple of days. Once you receive approval notification, you’ll need to set your checkout option. Remember, if you have a non-US Facebook page, you’ll need to designate Shopify for checkout. For merchants with US Facebook pages, checkout will automatically be through Shopify unless Facebook checkout is specified.
You’re now ready to publish your products and collections to Facebook. As soon as you publish your first collection containing at least one product, the Shop tab will be added to your Facebook page.
Launching a New Shopify Store
Merchants that have been selling only on Facebook may be a little concerned about their ability to set up their first online store. Shopify is an essentially “plug and play” solution that takes a lot of the work out of your hands. It’s entirely web-based, so you don’t have to download, install, upgrade, or maintain any software. You’ll build your store using one of Shopify’s professionally designed storefront themes, which you can customize to change the built-in settings for font, colors, layout, and contents. You can make more substantial changes by editing the theme code. There are also hundreds of apps you can easily integrate to expand your store’s functionality to handle such tasks as accounting or inventory management. Once you sign up with Shopify, you’ll be assigned an onboarding coach to guide you through the process of establishing your store, and you’ll have access to 24/7 support.
Select a Shopify Plan
The first step is to choose the Shopify pricing plan that best suits your needs and set up your Shopify account. There are three pricing tiers:
- Basic Shopify ($29/month)
- Shopify ($79/month)
- Advanced Shopify ($299/month)
The features and functions that are common to all three plans are:
- Unlimited number of products
- Unlimited file storage
- Unlimited bandwidth
- No set-up fees
- No transaction fees when using Shopify Payments
- 24/7 telephone or online technical support
- Fraud analysis
- Manual order creation
- Discount codes
- Website and blog
- Free SSL certificate
- Shipping label printing
In addition to the above, the mid-tier Shopify plan provides the ability to offer and accept gift cards, generate professional reports, and attempt abandoned cart recovery. Shopify shipping fees and credit card rates are more favorable than they are at the Basic level.
Advanced Shopify adds a more sophisticated report builder and third-party calculated shipping rates. The Advanced plan provides the best Shopify shipping fees and credit card rates. You don’t have to decide on the plan you want until the end of Shopify’s 14-day free trial period.
To set up your account, simply provide a method for automatic payment of the monthly fee, enter your contact information, and indicate what you sell.
Steps in Creating a Shopify Store
To finish the process of establishing your new Shopify store you’ll need to:
- Add your products manually or by uploading them in bulk or importing them from another platform.
- Choose one of Shopify’s pre-designed templates and customise it to your liking by changing the built-in settings or editing the HTML/CSS code. Be sure to add your Facebook link to the footer.
- Create your domain name. If you have one already you can use that, or you can buy one from Shopify.
- Enter your shipping fees and tax rates if they’re not already built in to your product prices.
- Set up your payment options. Shopify Payments enables U.S., Canadian, and U.K. sellers to accept credit cards without having a merchant account or using a third-party processor. If you won’t be using Shopify Payments, you’ll need to create a link to a third-party processor like PayPal, Google Wallet, or Apple Pay.
- Enter information for any settings not already populated based on your choices up to this point, such as the store name and description.
- The final step is to pen your store to the public once you are satisfied with the way it looks and functions.
The Facebook Buy Button
With a Shopify store, you can sell a product directly to Facebook users by inserting a Buy Button in your ads that appear on their News Feed. It’s a good way to capture impulse purchases by Facebook users who are ready to buy but need a little push.
Shopify Facebook Advertising
Shopify merchants who are new to selling on Facebook will probably need to learn something about how to advertise their products on Facebook. There are a number of different types of Facebook ads that can target different audiences and help in building a Facebook sales funnel. A good place to start educating yourself in this area is Shopify’s guide to Facebook Advertising for eCommerce Entrepreneurs.
Shopify Facebook: a Win-Win Proposition
The Shopify Facebook combination is a winning one. Adding Facebook to your Shopify store will enable you to gather far more leads than you could through any other method, reach a targeted audience, build brand loyalty, drive traffic to your Shopify website, and do more business with mobile shoppers. And establishing a Shopify store enables Facebook sellers to step up their game and grow their business to another level. Whatever your starting point, there is much to be gained.
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