Let’s face facts: the eCommerce world can be a pretty competitive space.
No matter what industry you’re in, you can be sure that you’ll have to fight tooth and nail to stay relevant in your niche.
And to make matters worse, the eCommerce space seems to be getting more and more crowded by the day.
If you’re an eCommerce business owner, all of this leaves you in a tricky spot.
What can you use, if you want to stand out in your industry, become a dominant online presence, and increase your conversion rate?
One word -- eBay.
Today, we’re not just going to explain why you should be selling on eBay.
We’re going to look at what it actually means to sell on eBay. By the time we’re done here, you’ll know exactly which parts of eBay you can take advantage of and leverage to drive some serious conversions.
Sound good? Great.
With that out of the way, let’s dive into reason #1: eBay is significantly less competitive.
Quick -- what’s the easiest way to win a race?
Answer: be the only one competing.
As far as sellers go, it’s no surprise that you’re going to be dealing with fewer competitors on eBay.
Why’s that? Well, most sellers are flocking to sites like Amazon or Alibaba, where they’re being exposed to massive audiences.
And on the surface, using massively popular marketplaces makes sense. The thought of all that potential reach is a pretty attractive idea to the average seller.
But when you look at eBay objectively, it’s easy to identify the massive amount of untapped potential.
Right off the bat, it’s important to keep in mind that products sold on eBay are going to be niche by design.
More often than not, eCommerce businesses are able to lock into a niche without having to worry about serious competition.
Don’t believe us? Here’s a look at your competition on Amazon:
That’s right: 100,000 options for consumers on Amazon.
And here’s what it looks like on eBay:
Less than 25,000.
By making the choice to sell on eBay, you’ve increased your odds of converting pretty significantly.
As if that wasn’t enough, keep in mind that soon, there won’t be much space left on Amazon for the average seller.
Make no mistake: Amazon is doing everything in its power to push out small, independent sellers.
The European Union has already started investigating Amazon for selling “identical or very similar” products under its own brand, undermining merchants on the platform in the process.
At this point, it’s only a matter of time before Amazon has pushed out independent sellers altogether.
And as much as everyone loves Etsy, it’s not the ideal environment to sell generic products. Unless your inventory is filled with handcrafted merchandise, you likely won’t be a good fit on Etsy.
Selling on eBay might not give you access to the sheer number of people that Amazon and Alibaba does, but you can be sure that with eBay, you’ll have a much easier time dominating your industry.
As a seller, one of the most powerful tools in your arsenal is the amount of flexibility and freedom your platform offers.
Here’s something you might not be aware of: eBay actually offers more categories than Amazon.
All you have to do is click on the ‘Sell’ icon on the homepage and you can start looking for the best way to list your product.
Whether you’re in the real estate industry, looking to sell cars and trucks, or just selling sunglasses, using a platform like eBay can make your life significantly easier.
Of course, that’s just the tip of the iceberg.
When it comes to getting set your online store set up, eBay has a much simpler, faster process than just about any platform you can think of.
Platforms like Amazon and Shopify make sellers jump through a series of hoops before letting them sell anything.
But when you decide to sell on eBay, how you choose to sell is entirely up to you.
Looking get the most money possible for your products? Consider auctioning off your products and let the bidding war take care of the rest.
Trying to sell your products as quickly as possible? eBay’s ‘Buy It Now’ option means that consumers don’t have to haggle over prices and they can walk away with your product today.
Savvy sellers will also be able to take advantage of the fact that both your eBay store and listings are highly customizable.
When you’re operating out of Amazon, there’s essentially one approach to being a seller.
And to be fair, plenty of sellers actually enjoy the Amazon method here. They don’t have to worry about design or creativity here, and that can be pretty appealing to some.
But customizing your design is the key to a positive user experience. In other words, if you want to increase your conversion rate, you’ll want to create a unique experience for consumers.
Fortunately, there are plenty of eBay templates that you can use to guarantee that your products get snatched up quickly and consistently.
Oh, and let’s not forget one of the biggest differences between Amazon and eBay: getting banned.
As a seller, getting banned is an absolute nightmare. Now, to be clear, selling through a third-party inherently always comes with a bit of risk attached.
You’re anchoring your entire business to another business, in the hopes that the platform you’re using behaves properly.
But often, an algorithm can misinterpret something and boom -- just like that, you’re out of business.
Sometimes these issues can be resolved, although there’s no way to recover the earnings you lost between shutdown and reinstatement.
Other times, you’re banned indefinitely and forced to start from scratch. It’s a disaster, and frankly, we hope you never have to go through that.
Which is why eBay gets a round of applause from us for rarely banning sellers.
Are there scammers in the eCommerce world? Absolutely.
But should hard-working sellers have to worry about being thrown under the bus with these scammers? Absolutely not.
This is one of our favorite aspects of eBay, and something that you should definitely consider if you’re on the fence about switching.
To put it simply, the moment that you sell something on eBay, you’ll receive money for that sale.
Not in 3-5 business days while your money is in escrow -- you get your money immediately.
Not a bad deal, right?
If you’re running a small eCommerce operation, this is a pretty enticing offer. If you’ve been operating through a platform like Amazon, you know that it can take weeks for you to actually receive that money.
If you haven’t used Amazon as a seller platform, Google “Amazon Seller Not Paid” for some eye-opening search results:
One of the most sneaky, problematic issues that business owners have to deal with is ‘liquidity gaps’. In other words, you should have money from a sale, but it hasn’t officially transferred yet.
This is typically an issue that independent sellers worry about with individual clients. But remember, everything changes the moment you get a third party involved.
Fortunately, eBay doesn’t force you to sit around and wait for your money. If you’re looking to reinvest those profits into stock, you can do so immediately.
Getting paid immediately isn’t just an issue of convenience. If you expect to stay in business for a while, you need to ensure that you have enough cash flow to make that a reality.
Listen, we get it. Switching over from one of the more popular platforms like Amazon or Shopify can feel like a massive change.
But the more you look at eBay objectively, the easier the decision becomes.
If customization is important to you as a seller, you’ll have much better experience using eBay instead of relying on Amazon.
And as far as Shopify goes, you’re going to have access to a much larger audience, simply because you won’t have to attract anyone to a particular site.
When you’re trying to build a long-term business, control over your user experience is a critical component to your success.
Those other platforms might be popular, but at the end of the day, eBay offers you significantly more freedom and flexibility.
The reality of these platforms is that you owe it to yourself to conduct business on the platforms that care about empowering your business.
Having to worry about whether or not Amazon will decide to withhold your money or ban your account is no way to live.
If you’re serious about dominating the eCommerce space and increasing your conversion rate, eBay is, without a doubt, your best bet.