Inkfrog review. inkFrog has been a leading app for eBay sellers since 1999, providing listing management, marketing tools, and inventory sync across eBay, Shopify, Bigcommerce, and Amazon. For a reasonable monthly fee, it enables eBay sellers to manage their entire business from a single app. InkFrog Open has recently been introduced as an upgrade to inkFrog Classic, and users are making the transition, some more easily than others.
Why inkFrog Open?
eBay’s introduction of new active content and mobile requirements rendered many sellers’ listing templates obsolete. inkFrog Open’s new template builder is 100% compliant with eBay’s 2017 requirements. The challenge for users is to apply new inkFrog Open templates to existing inkFrog Classic library listings, which involves manually stripping out the old templates until inkFrog releases its library importer/converter. But inkFrog Open makes future template switches much easier by separating templates from descriptions and automatically updating listings to apply any template changes.
With inkFrog Open, sellers can now list to these eBay markets:
- eBay.com (US)
- eBay Motors (US)
- eBay.be (Dutch)
- eBay.be (French)
According to inkFrog reviews, another advantage of inkFrog Open is that it gives sellers access to built-in Terapeak research data.
Listing Management Functions
inkFrog’s listing interface is regarded as fast, powerful, and user-friendly. It uses listing profiles that allow users to create prefills to speed up the process of creating new listings. For example, you can create a profile specifying return, shipping, and payment preferences for a type of product, and use that profile as the basis for creating listings for products of that type.
inkFrog’s listing library is where completely filled out listing pages are saved prior to being scheduled for launch. It’s also the repository for live and unsold listings imported in bulk. New listings are added to the user’s listing library, and organized and stored indefinitely in user-defined folders that can be searched quickly using custom filters and saved search parameters. Library listings are only deleted when you do so manually or 30 days after your inkFrog account is closed. Be aware that any changes you make to a live listing will not update the library listing and vice versa. InkFrog reviews suggest that this is a potential source of confusion for new inkFrog users.
inkFrog’s image management tools permit uploading, editing, storage, and retrieval of images for use in future listings. Changes made to any listing automatically sync to eBay and other sales channels. One of the most popular listing management features is the ability to create custom auto relist rules specifying relist schedules for closed listings.
The listings created using the inkFrog template builder look as professional as anything a skilled designer would create, because they start with an expertly designed theme which the user then modifies. inkFrog’s WYSIWYG editor enables the seller to add a logo and custom text that promotes their brand, as well as specific details regarding payment, shipping, and more.
The auto emails sent as purchase and shipping confirmations also promote other items offered by the seller, often resulting in additional sales. The Terapeak data available in inkFrog Open enables sellers to assess product opportunities by examining 30 days of historical sales trends, including sales velocities and price points.
Many eBay sellers, some with multiple eBay accounts, also sell on Shopify, Bigcommerce, or Amazon. inkFrog gives them the option of syncing listings and inventory across multiple channels, which is pointed out in a number of inkFrog reviews as a great advantage. Items listed on eBay can be bulk imported to other channels through inkFrog’s listing profiles system. The seller decides what to sync: inventory, prices, product descriptions, and/or variants.
Order and Customer Management
Every aspect of order fulfilment can be handled from within inkFrog, such as marking orders as paid and shipped. inkFrog also provides a built-in eBay messaging function that enables sellers to view, reply to, and manage their eBay messages. Messages are threaded to enable sellers to follow a conversation over multiple messages.
No InkFrog review would be complete without a thorough look their pricing model. At the heart of inkFrog’s pricing is the managed listing concept. The company defines a managed listing as “any listing that is live on eBay and was handled through the inkFrog platform.” The operative word here is “live,” as saved listings that are not currently live on eBay don’t count as managed listings. However, items imported from Shopify or Bigcommerce do count because they are constantly synced by inkFrog.
The key differentiation between the different inkFrog plans is the number of managed live listings allowed. The lowest priced plan is the Basic ($11 per month), which permits 300 managed live listings, while the more expensive Professional plan ($18 per month) permits 1,500 and the most expensive Unlimited plan ($29 per month), as the name suggests, permits an unlimited number of managed live listings. It’s impossible to exceed the permitted number of managed listings unless the seller upgrades to a more expensive plan that allows more managed listings.
Another distinguishing feature of the different inkFrog plans is the number of eBay accounts allowed—a single eBay store at the Basic level, two eBay accounts at the Professional levels, and unlimited eBay stores under an Unlimited Plan.
The following features are standard for all three inkFrog plans:
- eBay Marketing emails
- inkFrog Template builder
- No inkFrog advertising
- Print templates
- Custom design templates
Both the Professional and Unlimited plans include auto relist rules and CSV import, and the Unlimited plan also permits staff accounts.
A free plan is available, but it permits only 10 managed live listings and one eBay store, with features limited to eBay marketing emails and the inkFrog template builder.
Making the Move from inkFrog Classic to inkFrog Open
Until the converter for upgrading from inkFrog Classic to inkFrog Open is available, making the change requires you to go to the inkFrog website and create a new account for inkFrog Open. Once you have done so, all of your eBay listings (live, sold, and unsold) with the exception of any inkFrog Classic library listings will be imported automatically to inkFrog Open.
The website also provides instructions for linking your Classic billing to the new account, and you will be able to use both the Classic and Open versions without being double-charged.
Strengths and Weaknesses | Inkfrog Review
inkFrog has been getting mixed reviews since the introduction of inkFrog Open, which appears to reflect the relative ease or difficulty different eBay sellers have experienced in making the transition from inkFrog Classic. inkFrog reviews from people who have only used inkFrog Open and have no experience with inkFrog Classic tend to be predominantly positive.
Another key factor is the user’s familiarity and experience with selling on eBay. An examination of recent reviews from inkFrog users reveals these commonly cited strengths and weaknesses:
|The Upside||The Downside|
In 2016, eBay announced a new partnership with inkFrog, which many eBay sellers were already using, with the goal of helping small businesses grow by improving their inventory and order management. The offer of a free one-year inkFrog subscription for qualified small businesses interested in selling on eBay triggered an influx of new inkFrog users who were simultaneously learning the ins and outs of both inkFrog and eBay.
For many, this proved to be a steep learning curve, resulting in some negative comments and reviews that are in sharp contrast to favorable reviews by experienced eBay sellers who have mastered the set-up and use of inkFrog. It is not unreasonable to assume that there may be a similar learning curve for those moving from inkFrog Classic to inkFrog Open, but those who make the switch will be rewarded by the increased rigor and functionality of the new platform.
Thanks for reading our InkFrog review 🙂
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