What is Fjord Foundry?

Fjord Foundry is a fundraising crypto launchpad that facilitates token sales by connecting projects with potential backers. Designed to operate in a permissionless environment, it provides various fundraising options, including Liquidity Bootstrapping Pools (LBPs), Fixed Price Sales, and Tiered Sales, allowing projects to raise funds and establish liquidity for decentralized exchange trading.

The platform enables projects to structure their sales based on their specific needs, while backers can explore early-stage investment opportunities. By offering different sale mechanisms, Fjord supports a range of fundraising strategies, catering to both project teams and participants.

Since its launch, Fjord Foundry has facilitated over $1 billion in total funds raised and a swap volume exceeding $1.5 billion, with 717 Liquidity Bootstrapping Pools (LBPs) launched and 106,762 participants engaging in token sales. The platform has also generated $30 million in total fees, reflecting its role in the evolving DeFi fundraising landscape. Fjord supports a wide range of blockchain networks such as Ethereum, Base, BNB Chain, Solana, Blast, Arbitrum, Optimism, and more.

Key Token Sale Methods on Fjord Foundry

Fjord Foundry offers different sale structures, each catering to different project needs and investor preferences:

• Liquidity Bootstrapping Pools (LBPs): Dynamic pricing model where token weights shift over time, typically starting with a high price that gradually decreases. “Token weight” refers to the relative proportion of tokens and collateral within a Liquidity Bootstrapping Pool (LBP), which dynamically changes over time to influence price movement
• Fixed Price Sales: Tokens are sold at a predetermined price, offering clarity and certainty.
• Tiered Sales: Tokens are distributed in multiple rounds with varying price points, rewarding early participants.

Understanding the Risks: Why DYOR Matters

Token sales on Fjord Foundry come with inherent risks, and participants must conduct due diligence (DYOR) before engaging. Key risks include:

• Market Volatility: Token prices can fluctuate dramatically.
• Project Viability: Not all projects will succeed; some may fail due to poor execution or lack of demand.
• Regulatory Uncertainty: Different jurisdictions have varying rules around token sales.

Sale Creator Perspective

Token Sale Types

Liquidity Bootstrapping Pools (LBPs)

Liquidity Bootstrapping Pools (LBPs) are designed to promote transparent price discovery and broad token distribution. By utilizing an automated market-making mechanism, LBPs gradually adjust token weight ratios over time, ensuring that prices decrease dynamically until they reach a level participants find reasonable. This approach discourages early pump-and-dump schemes and helps establish a fair market value.

Key Features of LBPs

• Dynamic Pricing & Fair Price Discovery – LBPs use a Dutch auction-style mechanism, where token prices start high and gradually decrease. This dynamic pricing is driven by shifting token weights, ensuring a transparent and fair price discovery process.
• Reduced Impact of Bots & Bad Actors – The high-to-low pricing strategy and weight adjustments discourage sniper bots and speculative buyers, fostering a more genuine and equitable token distribution.
• Fair & Inclusive Distribution – Unlike traditional launches, LBPs prioritize broad participation over speed or investment size. This structured approach promotes fairness and inclusivity within the community.
• Community Trust & Engagement – By ensuring transparency and fairness, LBPs help projects build strong, engaged communities. Participants gain confidence in the project’s long-term vision, fostering sustained support.
• Efficient Liquidity Bootstrapping – LBPs enable projects to generate liquidity with minimal upfront capital by starting with a high token-to-collateral ratio. This improves overall market liquidity, making token trading more seamless.
• Democratized Early-Stage Access – LBPs lower the barriers to launching a token, allowing both startups and independent creators to quickly access funding and liquidity. This expands opportunities for participants to engage with innovative projects from the start.

Fixed Price Sales

Fixed Price Sales provide a straightforward and predictable method for token distribution, where tokens are sold at a set price throughout the sale. This approach is ideal for projects that seek pricing certainty and do not require dynamic price discovery. By eliminating price fluctuations, it ensures a transparent and accessible purchasing experience for participants.

Key Features of Fixed Price Sales

• Simplicity & Predictability – A fixed price ensures all participants buy tokens at the same rate, eliminating uncertainty and providing a transparent purchasing process.
• Easy Price Setting – Projects can establish a clear and consistent token price, simplifying the sale process for both creators and buyers.
• Clear Fundraising Goals – The fixed pricing model allows projects to define fundraising targets and token distribution amounts with greater accuracy, ensuring better financial planning and transparency.

Tiered Sales

Tiered sales divide a token sale into multiple stages, each offering tokens at different prices. This approach rewards early participants with better pricing, helps projects manage demand, and maintains engagement throughout the sale. Node sales, in particular, benefit from tiered pricing by offering lower prices to early buyers while gradually increasing costs in later tiers.

Key Features of Tiered Sales

• Reward Early Buyers – Lower prices in early tiers encourage early participation and generate excitement for future stages.
• Manage Demand & Distribution – Staggered sales prevent overwhelming demand and ensure controlled token distribution.
• Flexible Pricing Strategy – Prices can increase in later tiers based on milestones or demand, aligning with project progress.

When to Use Tiered Sales

• Node Sales – Ideal for node-based projects, offering discounted rates to early buyers and adjusting prices as interest grows.
• Price Discovery – Provides structured pricing while allowing the market to influence the final valuation.

Benefits of Tiered Sales

• Encourages Early Commitment – Incentivizes early adopters with lower pricing, boosting momentum.
• Controlled Distribution – Spreads token availability across multiple tiers, maintaining engagement and managing supply effectively.

How to Create a Tiered Sale

1. Click “Create Token Sale” – Navigate to the platform’s token sale creation page.
2. Select “Tiered Sale” – Choose the tiered sale option from the available sale types.

Overflow Sales (coming soon)

A token sale model where contributions can exceed the target cap, with any excess refunded proportionally. Ensures fair distribution while maximising participation.

V2 Sale Features A Smarter Way to Bootstrap Liquidity

Fjord V2 introduces an upgrade designed to provide projects with greater flexibility and control over token sales. This latest version enhances liquidity bootstrapping, streamlines fundraising, and improves participant engagement with a range of innovative features.

To ensure optimal functionality, the new features will be released in stages, with estimated rollout dates provided. Fjord remains committed to keeping users informed as the platform continues to evolve.

New Features in Fjord V2

• Token Lock – Tokens and liquidity pools remain locked throughout the sale, ensuring stability and preventing premature withdrawals. Once the event concludes, tokens are securely distributed, and liquidity is returned to the creator’s wallet.
• Token Vesting – A customizable vesting schedule automates token distribution, ensuring a structured and secure release process.
• Buy-Only LBPs – A liquidity bootstrapping model that focuses solely on token purchases, making it ideal for projects prioritizing fair initial distribution and price discovery.
• Zero Collateral LBPs – An LBP model that requires no initial collateral, allowing the market to determine the price dynamically. This approach maximizes flexibility and accessibility while promoting fair price discovery.
• Cross-Chain Sales – Enables participation from any blockchain and any liquid token, reducing liquidity silos and expanding accessibility across multiple ecosystems.
• Min & Max Raise – Allows projects to set clear fundraising targets with minimum and maximum thresholds, providing structure and transparency to the sale process.
• Referral Fees (Coming Soon) – Introduces referral incentives, encouraging community-driven growth and increasing engagement.
• Limit Orders (Coming Soon) – Allows participants to set predefined purchase prices, providing greater precision and control over transactions.
• Whitelisting – Offers the ability to curate a participant list, adding an extra layer of security and exclusivity to token sales.
• Leaderboard (Coming Soon) – Enhances community engagement by showcasing the most active and significant contributors to an LBP.
• Fixed Price Sales – Simplifies participation with a fixed pricing model, ensuring price stability and predictability for buyers.

Fjord V2 is designed to empower projects with enhanced liquidity management, structured fundraising, and increased accessibility. As new features are introduced, Fjord remains committed to refining the platform to meet the evolving needs of both creators and participants.

Sale Creation Process

• How to Create an LBP: Step-by-step guide for setting up an LBP, including configuring token weights and liquidity.
• How to Create a Fixed Price Sale: Instructions for launching a fixed price sale, ensuring clarity in token pricing.
• How to Create a Tiered Sale: Guide to structuring a tiered sale, defining allocation stages and price brackets.

Managing a Sale

The Manage Sale function allows project creators to make key adjustments to their token sale. Located in the bottom right corner of the sale page, a small purple button with a pencil icon grants access to the editing interface. Once the sale is complete, further changes are no longer possible.

Editable Sale Details

• Launch Partner Requests
• Descriptions
• Connected Social Accounts & Links
• Logo & Banner Image
• Option to Pause Sale (Removes from Explore Page)
• Previous Investment Round Details
• Geo-Blocked Countries

Fixed Sale Details (Cannot Be Changed)

• Token Weightings
• Liquidity
• Max & Min Buys
• Duration
• Price Curve
• Sale Dates

This functionality ensures flexibility in refining sale details while maintaining the integrity of key parameters.

Partnered vs. Non-Partnered Sales

Partnered Sales provide projects with expert support, increased credibility, and broader exposure through Fjord’s vetting process and third-party endorsements. These sales benefit from strategic guidance, marketing assistance, and a structured review to ensure quality and market potential.

In contrast, Non-Partnered Sales offer full autonomy, allowing projects to manage their token sale independently without external oversight. While this option provides greater flexibility and lower overhead, it requires projects to handle their own marketing, community engagement, and sale execution. The choice between the two depends on whether a project prioritizes external validation and support or prefers complete control over its fundraising process.

Additional Features for Sale Creators

• Selling a Placeholder Token: Guidance on launching sales using placeholder tokens before a full token release.
• Sale Description Template: Predefined structure for crafting detailed and effective sale descriptions.
• LBP Simulator: A tool to simulate and strategize LBP dynamics before launch.
• Token & Treasury Divestments: Best practices for managing funds post-sale.
• Service Providers: List of third-party services for additional support.
• FAQs for Sale Creators: Common questions about setting up and managing token sales.

Token Sale Investor Perspective

How to Participate in Fjord Foundry Sales

Participating in LBPs

• Requires understanding price movements and timing purchases carefully.
• Prices start high and decrease, so participants must assess optimal entry points.

How to Invest LBPs

LBPs start with a high initial price to deter bots and large buyers from manipulating the sale. As weight ratios shift within the liquidity pool, the token price naturally decreases, allowing participants to enter when they believe the price is fair. Once demand stabilizes, the price finds equilibrium, resulting in a more balanced token distribution.

Fjord Foundry offers multiple LBP variations to accommodate different project needs:

• Buy-Only LBPs – Restrict selling during the initial phase to stabilize pricing and prevent speculative dumping.
• Zero Liquidity LBPs – Launch with minimal initial liquidity, allowing organic price discovery as funds gradually enter the pool.

Key Benefits of LBPs

• Fair Price Discovery – The dynamic pricing model ensures a more equitable token distribution.
• Participant Flexibility – Buyers can choose the optimal moment to purchase tokens.
• Protection Against Whales and Bots – The high starting price and gradual adjustments prevent large buyers and sniper bots from dominating the sale.

By leveraging LBPs, projects can efficiently bootstrap liquidity while providing fair and transparent participation opportunities for backers.

Participating in Fixed Price Sales

• Simple first-come, first-served model.
• Faster transactions are required for high-demand sales.

How to Invest Fixed Price Sales

In this model, the token price is predetermined and remains fixed until the sale ends or all tokens are sold. Participants can purchase tokens at a known rate, allowing for a simple and structured transaction process. Wallet limits can also be implemented to prevent large buyers from dominating the sale, ensuring a fairer distribution.

Key Benefits of Fixed Price Sales

• Pricing Certainty – A fixed rate removes uncertainty, providing clarity for both projects and buyers.
• Simplicity – The easy-to-understand structure makes it accessible to a wide range of participants.
• Fair Distribution – Limits on wallet purchases help promote broader participation.

By offering stability and ease of use, Fixed Price Sales serve as an effective fundraising tool for projects while ensuring a transparent and equitable process for buyers.

Partnered vs. Non-Partnered Sales: What Participants Need to Know

• Partnered Sales: Lower risk due to additional scrutiny.
• Non-Partnered Sales: Open to any project, requiring deeper research before investing.

Participant Tips

• Best Practices for LBPs:
  • Monitor token weight shifts before entering the sale.
  • Be aware of gas fees and market conditions.
• Best Practices for Fixed Price Sales:
  • Confirm contract addresses to avoid scams.
  • Prepare funds in advance for high-demand sales.

FJO Token Tokenomics

Understanding the FJO Token

FJO is the native utility token of Fjord Foundry, used for governance, staking, and transaction fees. Fjord Foundry launched the FJO token after generating $25M+ in revenue, supporting 600+ projects with $1.4B in trading volume.

At least 90% of protocol profits are used to buy back FJO from the open market. Until staking launches, these tokens will be burned, reducing supply. Once staking is live, buybacks will be split between burns and staking rewards.

When it comes to their tokenomics, FJO has a fixed supply of 100M tokens, distributed across team, investors, ecosystem development, and a treasury. Funding rounds priced FJO at $0.20 (Seed) and $0.24 (Seed Extension), valuing the project at $20M and $24M respectively.

This model prioritizes sustainability by avoiding inflationary rewards and ensuring long-term value accrual for token holders.

How Staking Works on Fjord Foundry

• Users can stake FJO to earn rewards and potentially influence governance decisions.
• Staking may include lock-up periods and tiered rewards based on duration.

Fees Breakdown

• Sale Creation Fees: Charges for launching a token sale.
• Transaction Fees: Costs associated with buying and selling tokens on the platform.

Fjord Foundry Verdict

Summary of Key Features for Creators and Participants

• For Creators: Flexible token sale mechanisms, robust security features, and multi-chain support.
• For Participants: Early-stage investment opportunities but requires careful research.

The High-Risk Nature of DeFi Token Sales

• Market volatility can lead to significant price swings.
• No guarantees of success for new projects.
• Regulatory risks depending on jurisdiction.

Final Thoughts: Is Fjord Foundry the Right Launchpad for You?

Fjord Foundry is a strong launchpad for projects looking for a decentralized and flexible fundraising platform, but it may not be the best choice for all investors. Its Liquidity Bootstrapping Pools (LBPs) provide a fair price discovery mechanism, and the permissionless nature makes it highly accessible to new projects. However, the lack of built-in vetting means that investors must carefully assess each sale, as both high-quality and high-risk projects can launch. This makes it a great option for experienced DeFi users who understand the risks of decentralized fundraising, but less suitable for those seeking curated, lower-risk investment opportunities. Overall, it is a valuable launchpad for innovation, but requires careful navigation from participants.

• For blockchain projects, Fjord Foundry offers one of the most innovative fundraising platforms.
• For investors, it provides opportunities for early-stage token acquisitions, but caution is advised.

By utilizing Fjord Foundry’s features effectively and conducting proper due diligence, both creators and participants can maximize their benefits while mitigating risks in the evolving DeFi landscape.