Any discussion of BigCommerce pricing requires an understanding of what Big Commerce has to offer online sellers. If you’re already familiar with this professional eCommerce platform’s features and functions, feel free to scroll down to the details of the various BigCommerce pricing plans.
BigCommerce is a major player in the eCommerce arena, counting Toyota, Georgia Pacific, Martha Stewart and the Carolina Panthers among its thousands of users that are household names.
As of this writing, more than 90,000 online stores are powered by BigCommerce. The BigCommerce website cites Ipsos research stating that BigCommerce merchants are seeing an annual growth rate of 28%, which is nearly twice the industry average.
A Hosted Platform
BigCommerce is not only a website builder but also an eCommerce hosting platform—and a very reliable one. With an average uptime of 99.99%, and a 100% uptime for three consecutive years during the challenging Cyber 5, BigCommerce allows its clients to focus on selling rather than contingency planning.
Software maintenance and updates are all handled by BigCommerce, and clients don’t need to worry about paying extra for a separate hosting plan, as hosting is included in every BigCommerce pricing plan.
A One-Stop Solution
Whether yours is a small and growing business, a high-volume enterprise level business, or a B2B and wholesaling business, BigCommerce may be the right solution for your needs as an online merchant.
Just about any tool an online seller might need is provided within the BigCommerce software or available through the integration of free or premium apps directly from the BigCommerce platform.
1. Website Building
BigCommerce provides all the tools needed to build an attractive, customised online store. There is a library offering dozens of customizable and responsive templates, many of them free, designed for different industries and catalogue sizes.
The intuitive storefront editor enables users to change the look of their website without having to hire a professional web designer or coder. Those with some coding skills may prefer to build a completely customised online store based on a BigCommerce framework.
2. Store Migration
Sellers who have been running a store on another platform can easily migrate it to BigCommerce using the bulk product import/export tool. Alternatively, they can seek expert migration assistance from BigCommerce’s own catalogue transfer team.
3. Marketing and Traffic Conversion
BigCommerce has a number of advanced features that enable sellers to attract potential buyers to their online stores and convert them into paying customers. An array of tools for search engine optimisation and conversion rate optimisation enable merchants using BigCommerce to grow their businesses much faster than the industry average.
The faceted search capability provided by select BigCommerce plans helps turn browsers into buyers by enabling them to find what they’re looking for quickly and easily.
4. Payment Options
BigCommerce offers a menu of payment options and integration with more than 40 payment gateways, such as PayPal, Apple Pay, Square, and Stripe, including online payment options for mobile devices. (This is a significant advantage, considering the growing popularity of mobile shopping.)
Unlike Shopify, BigCommerce charges no additional transaction fees for using third-party payment solutions. All payment gateways available to BigCommerce merchants are PCI compliant and built into the BigCommerce platform, thus eliminating any integration hassles.
5. Order Fulfillment and Shipping
BigCommerce merchants can choose from a number of options for order fulfillment and shipping, including free and premium apps offering a wide range of functionality. For example, they can provide real-time shipping quotes from major carriers such as USPS, UPS, FedEx, Australia Post, Royal Mail, Canada Post, and others.
They can also offer free shipping to customers—for all orders or only for orders of a certain total amount, to every destination or only to specific zones, for all products or only specific products, or by creating a coupon code. Offering free shipping is a tried-and-true way to boost sales. For example, if free shipping is offered for orders over a certain dollar amount, many shoppers will add items to their cart to qualify for free shipping.
Sellers who prefer dropshipping can partner with providers like Doba or Ordoro that have massive catalogues, thus relieving themselves of responsibility for product sourcing, order fulfillment, and shipping.
Third party logistics (3PL) companies can handle virtually every aspect of supply chain management for an online seller, making it possible for even smaller businesses to do business worldwide and enabling merchants to focus on what they do best.
ShipperHQ is a sophisticated shipping rate calculator and shipping rules engine that integrates deeply with BigCommerce. It offers fully customizable shipping rate management, multiple carrier support, and enterprise-grade logistics. ShipperHQ is free with the top tier BigCommerce pricing plan and available for an additional monthly fee with other plans.
6. Global, Multi-Channel Sales
BigCommerce serves as the hub for merchants to sell across multiple channels, including marketplaces and social media such as Amazon, eBay, Facebook, Pinterest, and Google Shopping, as well as from blogs, emails, and more. And they can do so globally, which is not true of every eCommerce platform.
BigCommerce makes it possible to sell to customers around the world by offering native language and multi-currency support and enabling integration with international payment processors and native language support.
BigCommerce Pricing Plans
There are four BigCommerce pricing plans: Standard, Plus, Pro, and Enterprise. The Standard and Plus plans are attractive to new and growing businesses while the Pro and Enterprise plans are recommended for established and high-volume sellers.
All four plans accommodate an unlimited number of products and staff accounts and provide unlimited bandwidth and file storage, and none of them involve any transaction fees imposed by BigCommerce.
All four plans allow merchants to sell through the following channels:
- Branded online store
- Point of sale
- Google Shopping
And all four plans provide these standard features:
- Responsive website
- Single-page checkout
- Apple Pay
- Coupons, discounts, and gift cards
- Shipping label discounts
- Real time shipping quotes
- Professional reporting tools
- Product ratings and reviews
- Free site-wide HTTPs and dedicated SSL
- 24/7 live agent support
The four different plans are differentiated by annual online sales, calculated on a trailing 12-month basis. For all plans, billing is on a monthly basis, in U.S. dollars, with a 10% discount for sellers who opt for annual billing. Sellers can defer selecting a particular plan until the end of a free 15-day trial period.
1. Standard Plan
The Standard plan provides all of the above standard features for businesses with $50,000 in annual sales revenue for a price of $29.95 per month.
2. Plus Plan
For $79.95 per month, sellers with up to $150,000 in annual sales revenue receive the following features in addition to the ones that are standard with all plans:
- Abandoned cart saver
- Advanced customer segmentation
3. Pro Plan
Designed for sellers with annual sales revenue of up to $400,000, the Pro plan costs $249.95 per month and provides these features in addition to all of the features of the Plus plan:
- Custom SSL (bringing over an SSL purchased from another SSL provider)
- The ability to enable Google Reviews
- Filtered search capability (e.g., by size, color, brand)
4. Enterprise Plan
BigCommerce develops custom pricing for sellers with $400,000 or more in annual sales revenue who choose the Enterprise plan, which provides all of the features of the Pro plan, plus these additional features:
- Custom filtered searching
- Free ShipperHQ shipping rules engine
- Dedicated SSL
- IP address
- Priority support
Other features that can be factored into the custom pricing of an Enterprise plan include premium account services, express routing, and strategic account management.
5. Exceeding Sales Revenue Limits
One of the questions sellers may have when considering using BigCommerce is “What happens if I go over the sales limit for the plan I choose?” BigCommerce’s policy is to send notifications to sellers who exceed their limit alerting them to the possibility of having to upgrade to a more expensive plan with a higher limit.
Pro plan merchants can increase their sales limit for a monthly fee of $150 for every additional $200,000 in sales, up to a total of $1 million in monthly sales revenue.
Make an Informed Decision
There are a number of factors to consider in selecting an eCommerce platform. Before making a decision about using BigCommerce as your eCommerce platform, you may want to check out some success stories and reviews posted by current BigCommerce merchants.
Inc.com ranks BigCommerce second only to Shopify among the top five eCommerce platforms for 2017, offering this head-to-head comparison of the two:
“If you want a full-fledged store, but don’t want the hassles of integrating plug-ins, editing HTML/CSS or other code, then BigCommerce is definitely the go-to ecommerce platform for you. If you are willing to compromise a bit on themes, then BigCommerce is a strong alternative to Shopify at roughly the same pricing (BigCommerce’s plans are between $29 and $199/month) without the incremental transaction fees.”
BigCommerce claims to cost about one fourth as much as on-premise solutions such as Magento, which is due largely to the fact that there are no hosting, maintenance or update expenses.
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